Michael is in his fourth year as a doctoral student in Sport Management. His research interests include sport consumer behavior and the effects of media on fan identification and consumption motives. Some of his research projects have included social media’s influence on fan reactionary behavior, the uniqueness of college recruiting networks and their effects on highly identified fans, emotional attachment to sport brands, the assessment of credibility amongst sport media, and blatant fan support of team failure.
Michael has also taught several courses in the department, including Sport Law, Financial Management in the Sport Industry, and Introduction to Sport Marketing. After completing a degree in journalism at Temple University, Michael came to UCONN in 2009 in pursuance of a master’s degree in sport management, to which he graduated in 2011. Since his arrival to UCONN, Michael has also served several years as a graduate student senator, representing the Neag Graduate Student Association.